Integrations
Web App
Web App
Web App
Overview
Overview
Ordergroove merchants needed more than just great products—they needed seamless connections to their favorite tools. Yet, without a centralized hub or optimized integrations, many merchants were left in the dark, struggling to activate and utilize critical services like Klaviyo, Attentive, and Gorgias. As the sole designer, I set out to build an Integrations Page that would not only simplify discovery but also amplify adoption, making Ordergroove an indispensable partner to merchants.
Ordergroove merchants needed more than just great products—they needed seamless connections to their favorite tools. Yet, without a centralized hub or optimized integrations, many merchants were left in the dark, struggling to activate and utilize critical services like Klaviyo, Attentive, and Gorgias. As the sole designer, I set out to build an Integrations Page that would not only simplify discovery but also amplify adoption, making Ordergroove an indispensable partner to merchants.
Ordergroove merchants needed more than just great products—they needed seamless connections to their favorite tools. Yet, without a centralized hub or optimized integrations, many merchants were left in the dark, struggling to activate and utilize critical services like Klaviyo, Attentive, and Gorgias. As the sole designer, I set out to build an Integrations Page that would not only simplify discovery but also amplify adoption, making Ordergroove an indispensable partner to merchants.
The Integrations Page serves as a centralized hub where merchants can discover, connect, and manage integrations. It is designed to highlight the value of each integration, improve visibility, and encourage activation. Additionally, it includes a “Seeking an Integration” option, allowing merchants to suggest new integrations they want us to create, making the platform adaptable to their evolving needs.
The Integrations Page serves as a centralized hub where merchants can discover, connect, and manage integrations. It is designed to highlight the value of each integration, improve visibility, and encourage activation. Additionally, it includes a “Seeking an Integration” option, allowing merchants to suggest new integrations they want us to create, making the platform adaptable to their evolving needs.
The Integrations Page serves as a centralized hub where merchants can discover, connect, and manage integrations. It is designed to highlight the value of each integration, improve visibility, and encourage activation. Additionally, it includes a “Seeking an Integration” option, allowing merchants to suggest new integrations they want us to create, making the platform adaptable to their evolving needs.
Tech Stack
Figma
Design Tool
Jira
Project Tracking Software
Maze
User Testing Tool
Tech Stack
Figma
Design Tool
Jira
Project Tracking Software
Maze
User Testing Tool
Tech Stack
Figma
Design Tool
Jira
Project Tracking Software
Maze
User Testing Tool
Tech Stack
Figma
Design Tool
Jira
Project Tracking Software
Maze
User Testing Tool
Integration #1: Klaviyo
Problem Statement
Klaviyo is a marketing automation platform specializing in email and SMS marketing for eCommerce brands. It allows merchants to engage with customers through personalized campaigns based on real-time data. Despite its potential, Ordergroove’s initial integration with Klaviyo faced adoption challenges due to technical constraints and throttling issues during high-volume events.
Approach
To address the limitations, I focused on iterative improvements to the integration’s usability and performance. These included:
• Created the Onboarding UX/UI: Designed the Klaviyo setup flow from scratch, providing clear instructions and visual guidance to ensure a seamless configuration process for new merchants.
• Transition to OAuth: Implemented OAuth-based authentication to mitigate throttling issues, ensuring better stability and scalability. The updated system allowed merchants to maintain independent request pools, preventing conflicts during high-volume data transfers.
• Real-Time Sync Enhancements: Collaborated with engineering to optimize event processing, ensuring timely updates for marketing triggers.
Impact
The improvements yielded exceptional results, with the number of active merchants growing from 2 in October 2023 to 115 in May 2024. Merchants reported increased satisfaction due to the streamlined setup and reliable performance, solidifying Klaviyo as a cornerstone integration for Ordergroove.
Integration #1: Klaviyo
Problem Statement
Klaviyo is a marketing automation platform specializing in email and SMS marketing for eCommerce brands. It allows merchants to engage with customers through personalized campaigns based on real-time data. Despite its potential, Ordergroove’s initial integration with Klaviyo faced adoption challenges due to technical constraints and throttling issues during high-volume events.
Approach
To address the limitations, I focused on iterative improvements to the integration’s usability and performance. These included:
• Created the Onboarding UX/UI: Designed the Klaviyo setup flow from scratch, providing clear instructions and visual guidance to ensure a seamless configuration process for new merchants.
• Transition to OAuth: Implemented OAuth-based authentication to mitigate throttling issues, ensuring better stability and scalability. The updated system allowed merchants to maintain independent request pools, preventing conflicts during high-volume data transfers.
• Real-Time Sync Enhancements: Collaborated with engineering to optimize event processing, ensuring timely updates for marketing triggers.
Impact
The improvements yielded exceptional results, with the number of active merchants growing from 2 in October 2023 to 115 in May 2024. Merchants reported increased satisfaction due to the streamlined setup and reliable performance, solidifying Klaviyo as a cornerstone integration for Ordergroove.
Integration #1: Klaviyo
Problem Statement
Klaviyo is a marketing automation platform specializing in email and SMS marketing for eCommerce brands. It allows merchants to engage with customers through personalized campaigns based on real-time data. Despite its potential, Ordergroove’s initial integration with Klaviyo faced adoption challenges due to technical constraints and throttling issues during high-volume events.
Approach
To address the limitations, I focused on iterative improvements to the integration’s usability and performance. These included:
• Created the Onboarding UX/UI: Designed the Klaviyo setup flow from scratch, providing clear instructions and visual guidance to ensure a seamless configuration process for new merchants.
• Transition to OAuth: Implemented OAuth-based authentication to mitigate throttling issues, ensuring better stability and scalability. The updated system allowed merchants to maintain independent request pools, preventing conflicts during high-volume data transfers.
• Real-Time Sync Enhancements: Collaborated with engineering to optimize event processing, ensuring timely updates for marketing triggers.
Impact
The improvements yielded exceptional results, with the number of active merchants growing from 2 in October 2023 to 115 in May 2024. Merchants reported increased satisfaction due to the streamlined setup and reliable performance, solidifying Klaviyo as a cornerstone integration for Ordergroove.
Integration #1: Klaviyo
Problem Statement
Klaviyo is a marketing automation platform specializing in email and SMS marketing for eCommerce brands. It allows merchants to engage with customers through personalized campaigns based on real-time data. Despite its potential, Ordergroove’s initial integration with Klaviyo faced adoption challenges due to technical constraints and throttling issues during high-volume events.
Approach
To address the limitations, I focused on iterative improvements to the integration’s usability and performance. These included:
• Created the Onboarding UX/UI: Designed the Klaviyo setup flow from scratch, providing clear instructions and visual guidance to ensure a seamless configuration process for new merchants.
• Transition to OAuth: Implemented OAuth-based authentication to mitigate throttling issues, ensuring better stability and scalability. The updated system allowed merchants to maintain independent request pools, preventing conflicts during high-volume data transfers.
• Real-Time Sync Enhancements: Collaborated with engineering to optimize event processing, ensuring timely updates for marketing triggers.
Impact
The improvements yielded exceptional results, with the number of active merchants growing from 2 in October 2023 to 115 in May 2024. Merchants reported increased satisfaction due to the streamlined setup and reliable performance, solidifying Klaviyo as a cornerstone integration for Ordergroove.
Integration #2: Gorgias
Problem Statement
Gorgias is a customer support platform that centralizes tickets and enables merchants to perform tasks like order editing, subscription modifications, and refunds. Merchants needed deeper integration to streamline support workflows and enhance the customer experience.
Approach
To create the Gorgias integration, I:
• Designed the Interface: Built the connection process from the ground up, aligning it with merchant workflows to ensure intuitive navigation.
• Developed Data Sync: Collaborated with engineering to implement real-time updates between Gorgias and Ordergroove, minimizing delays in ticket resolution.
• Showcased Contextual Use Cases: Highlighted practical examples, such as Death Wish Coffee, to demonstrate how tracking subscription trends could enhance merchant decision-making.
Impact
The integration received positive feedback from merchants, particularly for its ability to simplify cross-system changes. By integrating Gorgias into the new page, merchants gained a clearer understanding of its capabilities, boosting adoption rates.
Integration #2: Gorgias
Problem Statement
Gorgias is a customer support platform that centralizes tickets and enables merchants to perform tasks like order editing, subscription modifications, and refunds. Merchants needed deeper integration to streamline support workflows and enhance the customer experience.
Approach
To create the Gorgias integration, I:
• Designed the Interface: Built the connection process from the ground up, aligning it with merchant workflows to ensure intuitive navigation.
• Developed Data Sync: Collaborated with engineering to implement real-time updates between Gorgias and Ordergroove, minimizing delays in ticket resolution.
• Showcased Contextual Use Cases: Highlighted practical examples, such as Death Wish Coffee, to demonstrate how tracking subscription trends could enhance merchant decision-making.
Impact
The integration received positive feedback from merchants, particularly for its ability to simplify cross-system changes. By integrating Gorgias into the new page, merchants gained a clearer understanding of its capabilities, boosting adoption rates.
Integration #2: Gorgias
Problem Statement
Gorgias is a customer support platform that centralizes tickets and enables merchants to perform tasks like order editing, subscription modifications, and refunds. Merchants needed deeper integration to streamline support workflows and enhance the customer experience.
Approach
To create the Gorgias integration, I:
• Designed the Interface: Built the connection process from the ground up, aligning it with merchant workflows to ensure intuitive navigation.
• Developed Data Sync: Collaborated with engineering to implement real-time updates between Gorgias and Ordergroove, minimizing delays in ticket resolution.
• Showcased Contextual Use Cases: Highlighted practical examples, such as Death Wish Coffee, to demonstrate how tracking subscription trends could enhance merchant decision-making.
Impact
The integration received positive feedback from merchants, particularly for its ability to simplify cross-system changes. By integrating Gorgias into the new page, merchants gained a clearer understanding of its capabilities, boosting adoption rates.
Integration #3: Attentive
Problem Statement
Attentive is an SMS marketing platform that enables merchants to connect with customers through personalized text messages. The goal was to drive adoption and help merchants leverage SMS as a high-conversion communication channel. However, there were initial challenges in tracking merchant activation and encouraging adoption.
Approach
My approach included:
• Integrations Page Design: Created a dedicated section for Attentive on the new Integrations Page, complete with visual assets and merchant testimonials to highlight its benefits.
• Adoption Strategy Support: Partnered with the marketing team to define goals and timelines, focusing on mid-market and enterprise merchants.
• Improved Analytics Tracking: Added tools to track activation rates and usage, enabling better insights into merchant behavior.
Impact
The adoption curve mirrored that of Klaviyo, with 50 merchants live by Q2 2024. Improved tracking and visibility allowed teams to identify bottlenecks and refine enablement strategies, setting the foundation for sustained growth.
Integration #3: Attentive
Problem Statement
Attentive is an SMS marketing platform that enables merchants to connect with customers through personalized text messages. The goal was to drive adoption and help merchants leverage SMS as a high-conversion communication channel. However, there were initial challenges in tracking merchant activation and encouraging adoption.
Approach
My approach included:
• Integrations Page Design: Created a dedicated section for Attentive on the new Integrations Page, complete with visual assets and merchant testimonials to highlight its benefits.
• Adoption Strategy Support: Partnered with the marketing team to define goals and timelines, focusing on mid-market and enterprise merchants.
• Improved Analytics Tracking: Added tools to track activation rates and usage, enabling better insights into merchant behavior.
Impact
The adoption curve mirrored that of Klaviyo, with 50 merchants live by Q2 2024. Improved tracking and visibility allowed teams to identify bottlenecks and refine enablement strategies, setting the foundation for sustained growth.
Integration #3: Attentive
Problem Statement
Attentive is an SMS marketing platform that enables merchants to connect with customers through personalized text messages. The goal was to drive adoption and help merchants leverage SMS as a high-conversion communication channel. However, there were initial challenges in tracking merchant activation and encouraging adoption.
Approach
My approach included:
• Integrations Page Design: Created a dedicated section for Attentive on the new Integrations Page, complete with visual assets and merchant testimonials to highlight its benefits.
• Adoption Strategy Support: Partnered with the marketing team to define goals and timelines, focusing on mid-market and enterprise merchants.
• Improved Analytics Tracking: Added tools to track activation rates and usage, enabling better insights into merchant behavior.
Impact
The adoption curve mirrored that of Klaviyo, with 50 merchants live by Q2 2024. Improved tracking and visibility allowed teams to identify bottlenecks and refine enablement strategies, setting the foundation for sustained growth.
Integration #3: Attentive
Problem Statement
Attentive is an SMS marketing platform that enables merchants to connect with customers through personalized text messages. The goal was to drive adoption and help merchants leverage SMS as a high-conversion communication channel. However, there were initial challenges in tracking merchant activation and encouraging adoption.
Approach
My approach included:
• Integrations Page Design: Created a dedicated section for Attentive on the new Integrations Page, complete with visual assets and merchant testimonials to highlight its benefits.
• Adoption Strategy Support: Partnered with the marketing team to define goals and timelines, focusing on mid-market and enterprise merchants.
• Improved Analytics Tracking: Added tools to track activation rates and usage, enabling better insights into merchant behavior.
Impact
The adoption curve mirrored that of Klaviyo, with 50 merchants live by Q2 2024. Improved tracking and visibility allowed teams to identify bottlenecks and refine enablement strategies, setting the foundation for sustained growth.